Recession Proofing Your Business

"The significant problems we face cannot be solved at the same level of thinking we were at when we created them" - Albert Einstein

Of course, everything has become tighter and tougher these days because there is so much more competition, and consumers aren't as easy to reach as they used to be.

The financial crises brought about primarily by disparities between national financial regulation and flawed derivatives in the financial community have left an aftermath that the real world has had to pick up and deal with. Raising finance is even more challenging in this environment and bootstrapping tactics are ever more important.

Ruthless competitive pressures are here to stay. The weaker businesses are failing and will fall by the wayside. That's why it is so important that you fortify your business so it will be protected against the the tactics of your competitors and the idiosyncrasies of your customers and clients.

You don't have to be a victim of the tides. You can rise above the competition and profit during these competitive times. Shrinking revenue growth. Your revenue may not be increasing at the same rate but itís shrinking. Are you faced with fewer customers now?

Lower transaction value
That is, the value of each of your engagements or your sales seems to be lower than it used to be? Fewer transactions. Are you facing this more than you used to do in the past?

Lower customer retention rates
Are you retaining your customers as you used to, or is the retention of customers (the repurchasing, and new purchases) falling?

Cash flow shrinkage. Is your cash flow shrinking? There are businesses where, on a long-term basis, youíre selling, youíre making more profits on what youíre selling but the cash flow is coming in slower. O.K.? So all of these things could be affecting your business.

So what's the solution?

As soon as things tighten up, your identity, your reputation, and your uniqueness become essential to the survival and growth of your company. Your USP (Unique Selling Proposition) can serve as a shield during these competitive times; it is the single most compelling reason why a customer does business with you instead of with your competitors.

Simple happens - Complicated Doesn't
One of the things we have noticed in our work with organizations, is for growth to occur, an implementation plan that is simple and easy to communicate is vital. Even more important is that action actually occurs and only by keeping the plan simple is this possible.

What we do is to build in a role that we call the Mentor/ Coach where we agree as part of your investment, we will have a senior person involved in the whole process working with you to encourage your growth program over the period we work with your organisation.

We have a copy of your implementation plan. We work it through with you. We suggest changes and actionable steps so that success occurs as planned. We are committed, not just to having you step forward with an implementation plan, but being sure you use it for your success.
Restructuring Revenue
Market Strategy
Sales Development Process
Product Marketing
Recession proofing
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