Of course, everything
has become tighter and tougher these days because there
is so much more competition, and consumers aren't as
easy to reach as they used to be.
The financial crises brought about primarily by
disparities between national financial regulation and
flawed derivatives in the financial community have left
an aftermath that the real world has had to pick up and
deal with. Raising finance is even more challenging in
this environment and bootstrapping tactics are ever more
pressures are here to stay. The weaker businesses are
failing and will fall by the wayside. That's why it is
so important that you fortify your business so it will
be protected against the the tactics of your competitors
and the idiosyncrasies of your customers and clients.
You don't have to be a victim of the tides. You can rise
above the competition and profit during these
competitive times. Shrinking revenue growth. Your
revenue may not be increasing at the same rate but itís
shrinking. Are you faced with fewer customers now?
Lower transaction value
That is, the value of each of your engagements or
your sales seems to be lower than it used to be? Fewer
transactions. Are you facing this more than you used to
do in the past?
Lower customer retention rates
Are you retaining your customers as you used to, or is
the retention of customers (the repurchasing, and new
Cash flow shrinkage. Is
your cash flow shrinking? There are businesses where, on
a long-term basis, youíre selling, youíre making more
profits on what youíre selling but the cash flow is
coming in slower. O.K.? So all of these things could be
affecting your business.
So what's the solution?
As soon as things tighten up, your identity, your
reputation, and your uniqueness become essential to the
survival and growth of your company. Your USP (Unique
Selling Proposition) can serve as a shield during these
competitive times; it is the single most compelling
reason why a customer does business with you instead of
with your competitors.
Simple happens - Complicated Doesn't
One of the things we have noticed in our work with
organizations, is for growth to occur, an implementation
plan that is simple and easy to communicate is vital.
Even more important is that action actually occurs and
only by keeping the plan simple is this possible.
What we do is to build in a role that we call the
Mentor/ Coach where we agree as part of your investment,
we will have a senior person involved in the whole
process working with you to encourage your growth
program over the period we work with your organisation.
We have a copy of your implementation plan. We work it
through with you. We suggest changes and actionable
steps so that success occurs as planned. We are
committed, not just to having you step forward with an
implementation plan, but being sure you use it for your