Market Strategy

“You’ve got to be careful if you don’t know where you’re going because you might not get there.”  — Yogi Berra, baseball player

Great Market Strategy results are;

  • Truly enhanced customer experiences
  • Dramatically increased revenue
  • Improved operating margins
  • Accelerated post-merger integration
  • Enhanced stakeholder and community involvement
  • Cultural transformation

Our goal is to show you that your greatest leverage is not your ability to raise finance. Instead, it's your ability to increase profits from the same quantity of marketing expenditure and effort that you are already investing.

What we understand, and what we train, is uncommon sense — not high-tech, fancy jargon but easy to implement steps that will bring you substantial growth. We improve your sales by explaining simple things like testing, direct-response marketing, life span of campaigns, customer needs and desires, and taking the risk out of buying for your customers. You'll soon see that it's the simple things (some people call it "the big idea") can produce tremendous profits.

Roughly 20% of businesses in any industry sector make 80% of the profits in that industry. Some companies, selling very much the same product or service in the same market, earn ten times as much as other companies. The question is, "Why are some businesses more profitable than others?"

We know that there is a cause and effect relationship between corporate activities and profitability. If you model the process and systems of industry leaders, you soon enjoy the kind of profits profitable companies realise. Put simply, profitability is predictable if you can figure out how and why it occurs in your business or your industry.

To hit targets you must be happy to embrace the concept “the past does not equal the future”, you must be open to the possibility that what you are doing today is no longer appropriate for the current situation.

"There is no need for any individual to have a computer in their home" -
Ken Olson, 1977, President
Digital Equipment Corp.

70% of your decisions will turnout to be wrong in the fullness of time. The sooner you realize that you are on the wrong road and change direction, the faster you will get to your destination of business growth and high profitability.

Make a decision to set performance, results and profitability as your highest goal in business management. If you are willing to let go of the old that is not working in order to embrace the new that might work even better, you are on the road to building a high profit business!
Restructuring Revenue
Market Strategy
Sales Development Process
Product Marketing
Recession proofing
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