Revenue Growth - Sales or Marketing?
Fast revenue growth is based on time-tested,
profit-proven methods, eliminating the barriers and
often opposing agendas of marketing and sales to create
refined processes to restructure your entire growth
strategy and rapidly improve the performance of your
unit or company.
Companies as diverse as Proctor & Gamble and Home Depot
recognize the importance of this and the collective
responsibility of the sales and marketing disciplines.
As a result they are now turning to their own integrated revenue
generation process in place of traditional sales and
marketing as an engine of growth.
B2B or B2C?
Applying the distinct specialism's of one marketing
discipline in the other area can by itself be the cause of serious
revenue loss. It is vital to apply the correct core
strategy at both the macro and the micro.
Its why taking a Fast
moving consumer goods revenue growth strategy and
applying its methodology to a business to business
environment can result in catastrophic failure.
Testing and Research
to develop and grow revenue should be honed from solid
tests of actual customer and prospect experiences of
what they do (and not what they say).
"If I had asked my customers what they wanted, they
would have said a faster horse. - Customers don't
envision the future." Henry Ford -
Ford Motor Company
Market research (as it is currently practiced) is often
hopelessly inefficient in being a solid identifier of
The heavy reliance on
consumers and customers preferences to drive innovation
is one of the greatest confidence tricks of the 21st
century and it gives financial disciplines and the
numerically driven manager the reassurance that their
decisions will work and can be justified in board rooms.
Companies and specialist units in larger entities are
reliant on the generation of deals, sales or projects
and this “engine” requires careful design and
development to ensure success.
Frequently it is the Achilles heel of most
companies. This is primarily because of misaligned
strategy and conflicting tactics, resulting in
unnecessary cost and delay.
Even if you don't have the team to drive forward
initiatives we can help you. Perhaps you need to
outsource the whole sales team or just one function?
Possibly you have a sales system that isn't bringing the
results you demand and hope for, or a new product that
just isn't hitting sales targets. Whatever your
challenges we can help you build your revenue.
- Response Marketing
- Revenue Growth
- Revenue Process
- Product Marketing
Strategy & Investment
Lower your customer
Generate sales for a significantly lower customer
acquisition cost. Work with us and form a new way of
growing your revenue and realizing hidden profits.
Measure and evaluate every tactic with our market-proven
techniques and grow faster than you currently believe is
We take you through the steps of
formulating a new business strategy, an audit of your
current resources and tools. We help you to grow your
revenue through a simply designed process, easily and